Optimal contact options on your website: How to stay reachable for your customers
A well-thought-out website should not only be attractively designed, but also functional – especially when it comes to contact options. The easier and more versatile it is to contact you, the greater the chance that your customers will get in touch with you.
Here are some important contact options that your website should offer:
1. Classic contact form: The contact form is a tried and tested standard. It allows visitors to make inquiries quickly and easily – at any time and directly via the website. Make sure that the form is kept simple and only asks for the most important information in order to avoid any inhibitions.
2. E-mail address and telephone number: Some customers prefer direct contact. Your email address and telephone number should therefore be clearly visible on the website. It is ideal to integrate this data in the header or footer so that it is easily accessible on every page.
3. WhatsApp integration: WhatsApp has become an extremely popular communication channel. Many customers appreciate the fast and direct communication via their messenger. By integrating a WhatsApp button on your website, you enable visitors to contact you with one click – directly from their smartphone. This creates a quick and uncomplicated contact option and ensures more personal communication.
4. Online bookings: Online booking is a great advantage, especially in industries where appointments are required – such as medical practices, hairdressers or consulting firms. It gives customers the flexibility to book appointments around the clock without being tied to telephone opening hours. A clear booking tool on the website saves time and ensures a seamless experience.
5. Live chat: For immediate support, a live chat is an excellent solution. Customers who need a quick answer can ask questions here in real time. This reduces the abandonment rate and increases customer satisfaction, as problems can be solved immediately.
6. Social media: Many companies link their websites to their social media channels. Facebook, Instagram or LinkedIn offer additional channels for interaction. By linking to your website, visitors can also get in touch with you via these channels and follow you on various platforms.
7. Location display and route planner: For companies with a physical location, such as stores or medical practices, a location display with a direct link to Google Maps is helpful. Customers can easily view the route and find their way to you without any problems.